What Should an Objective Statement Say on a Resume

With only six seconds to grab a recruiter's attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.

What's a resume objective?

A resume objective is a brief introduction to your professional prowess. It's placed at the top of your resume and previews your qualifications and fit for the role you're applying to, spurring recruiters to read the rest of your resume.

How to Write a Resume Objective

When recruiters read your resume, they want to know three things about you:

• Are you qualified for this job?
• Have you made an impact on your company in your current or previous roles?
• How will you make an impact on our company in this specific role?

If you can give them a clear and concise preview of these three answers within the first few lines of your resume, they'll start thinking about your potential as an employee at their company. This'll also give them a positive first impression of you and make them read the rest of your resume to confirm that you're their best-fit candidate.

To show you how to craft a compelling resume objective at any stage of your career, we've provided five resume objective examples that anyone from a recent graduate to a proven professional can use. We'll also break down the structure of each resume objective to give you a more concrete understanding of writing a gripping resume objective.

Resume Objective Examples

The Recent Graduate

Recent double major in English and Economics from Pomona College who has completed four content marketing internships in the MarTech space. Used creative and analytical skills to craft compelling content and refine content marketing strategies. Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups.

Structure:

Are you qualified for this job?

"Recent double major in English and Economics from Pomona College who has completed four content marketing internships in the MarTech space."

How have you made an impact during your current or previous roles?

"Used creative and analytical skills to craft compelling content and refine content marketing strategies."

How will you make an impact on our company in this specific role?

"Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups."

The Ambitious Entry-Level Worker

Ambitious associate marketing manager with two years of experience strategizing and executing lead generation campaigns. Spearhead Sigstr's co-marketing program and drove a 25% increase in program leads last year. Seeking a position as Marketing Manager of the Lead Optimization team at HubSpot to optimize blog lead generation strategy.

Structure:

Are you qualified for this job?

"Ambitious associate marketing manager with two years of experience strategizing and executing lead generation campaigns."

How have you made an impact during your current or previous roles?

"Spearhead Sigstr's co-marketing program and drove a 25% increase in program leads last year."

How will you make an impact on our company in this specific role?

"Seeking a position as Marketing Manager of the Lead Optimization team at HubSpot to optimize blog lead generation strategy."

The Career Switcher

Experienced journalist considering a career switch to content marketing. Spent five years digging up and breaking stories about business and technology for The Boston Globe. Hoping to apply my grasp of journalism and storytelling as a Staff Writer to strengthen HubSpot's thought leadership in the MarTech space.

Structure:

Are you qualified for this job?

"Experienced journalist set on making a career switch to content marketing."

How have you made an impact during your current or previous roles?

"Spent five years digging up and breaking stories about business and technology for The Boston Globe."

How will you make an impact on our company in this specific role?

"Hoping to apply my grasp of journalism and storytelling as a Staff Writer to strengthen HubSpot's thought leadership in the MarTech space."

The Middle Manager Who Wants to Make it to the Top

Savvy marketing manager with five years of experience crafting social media videos, developing social video strategy, and optimizing social media advertising strategy. Lead Sprout Social's social analytics team and doubled video views and cut CPM costs by 40% this year. Looking to join HubSpot as Director of Buzz to develop an overarching social media strategy that boosts views, engagement, and cuts costs.

Structure:

Are you qualified for this job?

"Savvy marketing manager with seven years of experience crafting social media videos, developing social video strategy, and optimizing social media advertising strategy."

How have you made an impact during your current or previous roles?

"Lead Sprout Social's social analytics team and doubled video views and cut CPM costs by 40% this year.

How will you make an impact on our company in this specific role?

"Looking to join HubSpot as Director of Buzz to develop an overarching social media strategy that boosts views, engagement, and cuts costs."

The Proven Professional

Seasoned business operations and analytics veteran with an MBA and ten years of experience leading high-performing sales operations, marketing analytics, and business intelligence teams at Salesforce, Adobe, and Domo. Seeking to utilize my proven analytical, technical, and professional expertise to leverage data and drive crucial business decisions at HubSpot as Vice President of Business Intelligence.

Structure:

Are you qualified for this job?/How have you made an impact during your current or previous roles?

"Seasoned business operations and analytics veteran with an MBA and ten years of experience leading high-performing sales operations, marketing analytics, and business intelligence teams at Salesforce, Adobe, and Domo."

How will you make an impact on our company in this specific role?

"Seeking to utilize my proven analytical, technical, and professional expertise to leverage data and drive crucial business decisions at HubSpot as Vice President of Business Intelligence.

 

Originally published Dec 6, 2018 6:00:00 AM, updated December 10 2018

What Should an Objective Statement Say on a Resume

Source: https://blog.hubspot.com/marketing/resume-objective-examples

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