Posting Amazon Reviews When Item Was Purchased Elsewhere
At that place'south no incertitude that reviews are powerful. From influencing sales to increasing revenue, reviews are essential function of succeeding online.
Consider the following:
- At 97 percentage, just near everybody agrees that reviews influence their purchasing decisions.
- Having simply 5 reviews for a production increases the likelihood of purchase by nearly 200%.
- If customers are deciding between 2 products with the same ratings, they prefer to purchase the one with more than reviews.
For Amazon sellers, reviews are even more important. More v star feedback can mean the divergence betwixt standing out and blending in, and appearing in the Buy Box—or not.
How to NOT go Amazon reviews
First, let'south beginning with what NOT to practise. When information technology comes to misleading customer reviews, Amazon has a zip-tolerance policy. If you violate their guidelines, it can land yous in hot water.
Amongst other things, yous may lose all your current reviews, have your product listing suppressed, or, worst of all, permanently lose your Amazon seller privileges. It'south scary stuff!
Fortunately, Amazon makes it easy for sellers to play by the rules. Past logging into your Seller account, y'all can view the Product Review Guidelines. There, you'll come across Amazon has clearly outlined what's not allowed. You can non:
- Write reviews for your ain products
- Offer coin, discounts, or product in exchange for a review. For any discounts y'all offer, the customer needs to be able to use them without writing you lot a review
- Enquire people who are biased to write you a review, such as your family, friends, or employees
- "Trade" reviews with others, e.g. you'll write a good review for them if they write one for you
- Accept reviews before the customer makes a purchase
- Simply inquire satisfied customers for reviews. This tactic is known as "ruby picking," and Amazon doesn't similar information technology. You need to enquire all our customers equally, whether their feel was positive, negative, or centre-of-the-road
- Buy fake reviews
6 Ways to get more than Amazon reviews
The best way to get more Amazon reviews is to take standout products, an impeachable brand reputation, and loads of satisfied customers who became loyal due to your astonishing client service. Of form, that's easier said than done.
And so, here are six applied ways to get more Amazon reviews today.
i. Send a personalized review request via email.
Afterward they've made a purchase, Amazon sends a generic templated email that asks customers to leave a review. It's non very exciting, so many people ignore it.
You lot can plough that trend around by sending your ain follow-up emails. Personalize the email by including the shopper's name in the subject line and email re-create. Give them a direct link to your product folio so it'south piece of cake for them to write a review.
Finally, let the customer know why leaving a review is important. You may explain how reviews help more people discover your product and grow your business. Yous tin also let them know you lot desire make their feel better, and reading their review allows you to do that. Or, appeal to their ego and remind them that by sharing their experience, they tin assistance influence others.
Just be careful virtually coercing people towards leaving a positive review. Amazon doesn't allow it.
With eDesk Feedback, you're able to fully customize the bulletin you'd like to ship and and then automate the transport for maximum efficiency.
Pro Tip: Not sure what to write in your electronic mail? Accept a cue from these sample customer feedback templates.
2. Add a product insert request for reviews.
When you package your products, include an heart-catching insert that asks people to leave reviews. Use bright colors and visually compelling photography. Brand it simple, and give them instructions of how to leave a review on Amazon.
Don't enquire for a v-star review; just enquire for a review. Amazon prohibits inserts that ask customers specifically for positive reviews, and/or effort to discourage negative reviews by telling the customer to contact them instead.
3. Request reviews in your e-mail newsletter
If you're covering all bases in your eCommerce marketing plan, you probably have an email newsletter, add a section to your template asking for reviews. You won't become a ton of clicks from this, merely information technology's a one-and-done task that tin can result in a few more reviews trickling in on a regular basis. Who would say no to that?
For example, women's article of clothing retailer Anthropologie highlights recent product reviews in their marketing emails, and encourages subscribers to write their own reviews:
iv. Ask for reviews on social media
Your social media followers include a lot of your customers, and they're well-informed on how much they dear your products.
Just as y'all added a review asking to your email newsletter, periodically ask for reviews on social media. Invite customers to write reviews of products they've recently purchased from you lot on Amazon.
5. Join the Amazon Early Reviewer Plan
These last two suggestions are for new products only. Here's how they piece of work.
Co-ordinate to Amazon's rules for reviews, sellers aren't allowed to pay customers for reviews, but they never said Amazon can't do the same affair. With their Early Reviewer Program, Amazon sends shoppers a nominal gift menu in exchange for their review.
You lot tin can receive upwards to 5 reviews through this plan, which volition all be identified with an Early Reviewer badge:
As yous can come across, in that location's no guarantee the review volition be positive. All the same, this Amazon-canonical arroyo to get reviews tin can exist worth information technology for newer products.
6. Submit products to Amazon Vine
There is one exception to the "don't commutation free product for reviews" rule, and it'southward called Amazon Vine.
This program is only open to sellers with fewer than 30 reviews. You submit 30 units, which are so shipped to especially selected Vine reviewers for gratuitous. Vine reviewers don't accept to pay for the product or aircraft.
The value of this Amazon reviews program is that Vine reviewers, known officially as "Vine Voices," are chosen by Amazon based on the helpfulness of their other reviews. You lot may accept a amend chance of receiving more than detailed reviews through this program, than y'all would through other channels.
Brand Amazon review collection like shooting fish in a barrel
More reviews translates to more than sales. Follow these tips to get more Amazon reviews today.
Make sure you check out smashing tools like eDesk Feedback tin can help you get more reviews, wherever you sell, including Amazon.
Win the Amazon Buy Box and sell more. Sign upwardly for a 14-solar day trial today. No credit carte needed.
Source: https://www.repricer.com/blog/get-more-reviews-on-amazon/
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